Post by zahidislam on Mar 11, 2024 0:52:02 GMT -6
After Mark Zuckerberg , CEO and founder of Facebook, announced the group's name change last week, metaverse became the word on everyone's lips. But what exactly is the Metaverse and why are so many tech giants, such as Facebook , Microsoft and Alibaba investing in it? The term was coined by the writer Neal Stephenson to describe the virtual environment in which the digital avatar of the protagonist of the novel Snow Crash, released in 1992, lived. Within the book, the Metaverse was described in these terms: “The Metaverse is a fictional structure made of code. And code is just one form of speech – the form that computers understand. (…) People who go into the Metaverse, basically – who understand that information is power, and who (…) have this semi-mystical ability to speak magical computer languages..” This same phrase was taken up by Zuckerberg during the Facebook Connect conference , broadcast live on October 28th. What exactly is the Metaverse There is no real dictionary definition of the Metaverse, so to speak.
Some define it as a new digital reality that combines Australia Phone Number elements of augmented, virtual and mixed reality with social interaction. There are those who consider it as extended reality (XR). It is particularly difficult to give the term a label universally accepted by all, this is mainly because the Metaverse does not yet exist. However, we can try to explain the primary objective , that is, to ensure that users interact virtually, overcome the limitations of devices (such as smartphones or tablets) and immerse themselves in a new world where the boundary between what is physical and what is digital is increasingly nuanced. The Metaverse is not only augmented reality , but also mixed reality. In a few years, we may be able to join our friends at a concert in the form of holograms and then enjoy the experience from the couch at home, while our friends are physically at the show. Nowadays, we can witness a first incarnation of the Metaverse in the world of gaming and the fitness sector , where virtual reality and augmented reality are widely used.
Applications in the hospitality sector The Metaverse can also find application in the field of hotel hospitality . Simone Puorto, journalist specializing in travel tech and author of two best sellers on hotel marketing, talked about it in an interesting article published on hospitalitynet entitled Beyond: What the Metaverse is and How Hotels Can Take Advantage of it . Puorto predicts that large hotel chains will be the forerunners in using this technology. It is not unlikely, in fact, that in 5 years the Marriotts and Hiltons of the world will start building meta versions of their hotels in Horizon, allowing avatars/guests to meet with their friends in the lobby, or brainstorm in their meeting rooms virtual. Perhaps it is still too early to talk about it, after all virtual tourism has never taken off definitively, as seen in the various lockdowns last year. In this regard, Shanny Djovani , Campaign Specialist at Tokopedia , said: “ VR tourism is a new frontier that has yet to be adopted into the mainstream. Youtube and other major content hosting services are growing their repositories of 360° video content.
Some define it as a new digital reality that combines Australia Phone Number elements of augmented, virtual and mixed reality with social interaction. There are those who consider it as extended reality (XR). It is particularly difficult to give the term a label universally accepted by all, this is mainly because the Metaverse does not yet exist. However, we can try to explain the primary objective , that is, to ensure that users interact virtually, overcome the limitations of devices (such as smartphones or tablets) and immerse themselves in a new world where the boundary between what is physical and what is digital is increasingly nuanced. The Metaverse is not only augmented reality , but also mixed reality. In a few years, we may be able to join our friends at a concert in the form of holograms and then enjoy the experience from the couch at home, while our friends are physically at the show. Nowadays, we can witness a first incarnation of the Metaverse in the world of gaming and the fitness sector , where virtual reality and augmented reality are widely used.
Applications in the hospitality sector The Metaverse can also find application in the field of hotel hospitality . Simone Puorto, journalist specializing in travel tech and author of two best sellers on hotel marketing, talked about it in an interesting article published on hospitalitynet entitled Beyond: What the Metaverse is and How Hotels Can Take Advantage of it . Puorto predicts that large hotel chains will be the forerunners in using this technology. It is not unlikely, in fact, that in 5 years the Marriotts and Hiltons of the world will start building meta versions of their hotels in Horizon, allowing avatars/guests to meet with their friends in the lobby, or brainstorm in their meeting rooms virtual. Perhaps it is still too early to talk about it, after all virtual tourism has never taken off definitively, as seen in the various lockdowns last year. In this regard, Shanny Djovani , Campaign Specialist at Tokopedia , said: “ VR tourism is a new frontier that has yet to be adopted into the mainstream. Youtube and other major content hosting services are growing their repositories of 360° video content.