Post by account_disabled on Mar 9, 2024 6:25:52 GMT -6
The provider cannot own the media or share data about users with other advertisers. It gives such guarantees Ad form Flow. Space in programmatic campaigns can be purchased in the open market model where we set the maximum CPM price that we are willing to pay and bid on individual spaces with it. This does not mean that we will always buy the selected advertising formats we may be outbid by other buyers or our offer will be below the floor price i.e. the minimum price that the publisher expects for its space.
The open auction model works mainly in the case of reach campaigns addressed to wide groups of recipients with standard uncomplicated creation it is also often used in retargeting campaigns where we focus on broadcasting advertising to selected India Part Time Job Seekers Phone Number List users already known to us. It is also worth choosing the open auction model if we have decided to use optimization algorithms in the RTB campaign you will learn more about this in the following parts of the article. In programmatic we can also decide to purchase space in the PMP private marketplace model at a fixed price. Then through negotiations fixed price with the publisher as well as the specific advertising formats that we will broadcast and the duration of such a campaign.
The The product deal prepared in this way is available only to the selected marketer. Additionally a publisher using DMP Data Management Platform solutions can also provide us with a specific segment of recipients in such a deal. Then the subject of the deal will be the audience i.e. the defined target group and not only placements i.e. advertising places on the website. PMP purchasing models are mainly used in the case of image campaigns more advanced advertising formats e.g. screenings push ads where it is necessary to tailor the creation to a specific website and in the case of video creations.
The open auction model works mainly in the case of reach campaigns addressed to wide groups of recipients with standard uncomplicated creation it is also often used in retargeting campaigns where we focus on broadcasting advertising to selected India Part Time Job Seekers Phone Number List users already known to us. It is also worth choosing the open auction model if we have decided to use optimization algorithms in the RTB campaign you will learn more about this in the following parts of the article. In programmatic we can also decide to purchase space in the PMP private marketplace model at a fixed price. Then through negotiations fixed price with the publisher as well as the specific advertising formats that we will broadcast and the duration of such a campaign.
The The product deal prepared in this way is available only to the selected marketer. Additionally a publisher using DMP Data Management Platform solutions can also provide us with a specific segment of recipients in such a deal. Then the subject of the deal will be the audience i.e. the defined target group and not only placements i.e. advertising places on the website. PMP purchasing models are mainly used in the case of image campaigns more advanced advertising formats e.g. screenings push ads where it is necessary to tailor the creation to a specific website and in the case of video creations.