Post by habibkhan31 on May 2, 2024 0:22:50 GMT -6
Direct and successful communication! What are DEMs and how to best use them E-mail is about to turn half a century, but it doesn't show it at all: in fact, those who believe that it is an outdated tool, capable only of "annoying" those who receive it, do not know the opportunities it offers to any company that wants to become know and increase your business. If you also want to make use of them, we will explain to you in particular what DEMs are and how to best use this set of promotional activities, now indispensable. DEM: what they are and the advantages they offer to companies DEM is the acronym for " direct email marketing ", which includes all those strategies and tactics aimed at creating and distributing communications via e-mail, with the aim of promoting a product, a service or an event, through information and updates of a promotional nature. Unlike newsletters, in fact, DEMs are purely commercial (and less informative), since they have the aim of acquiring new customers and maintaining those already acquired through techniques such as up -selling and cross-selling .
Generally speaking, then, these emails do not have a constant and rapid Estonia Phone Number List frequency, but their sending depends on the business strategy and objectives, on the basis of which the target to which they are addressed from time to time is also identified. This tool is so important because it allows you to obtain various advantages such as: increase traffic to the site increase the conversion rate create brand awareness increase loyalty have immediate feedback on performance personalize the message send specific calls to action promote products to a selected target stimulate purchase Here's how to create effective DEM campaigns in 6 steps We have seen what DEMs are : e-mails sent to a pre-selected list of users who had previously given their authorization to be contacted to receive information from the company regarding a product, a service, or simply to be updated on discounts or promotions .
But how to create effective DEM campaigns ? Here are all the steps to follow: Create a mailing list and segment your contacts Once the contacts have been acquired with the relative authorization to send communications for promotional purposes, it is important to carry out segmentation which allows them to be divided and grouped into specific groups based on common characteristics to put into practice targeted communication, aimed at creating a one-to-one relationship. -one. Schedule mailings You need to reach customers in the right way at the right time . You can't send campaigns every day if you don't have something specific to offer: it would be an unnecessary communications overhead and an incentive for emails to end up in spam. DEM campaigns are suitable for spot mailings, in the presence of occasions such as product launches, promotions, offers, events and so on. Create an object that works Those few words largely determine the message's open rate . It must therefore be captivating, but make it clear what is being talked about inside, so as to arouse curiosity. Furthermore, you must not use capital letters and do not use words such as "free", "free", "special offer" etc.
Generally speaking, then, these emails do not have a constant and rapid Estonia Phone Number List frequency, but their sending depends on the business strategy and objectives, on the basis of which the target to which they are addressed from time to time is also identified. This tool is so important because it allows you to obtain various advantages such as: increase traffic to the site increase the conversion rate create brand awareness increase loyalty have immediate feedback on performance personalize the message send specific calls to action promote products to a selected target stimulate purchase Here's how to create effective DEM campaigns in 6 steps We have seen what DEMs are : e-mails sent to a pre-selected list of users who had previously given their authorization to be contacted to receive information from the company regarding a product, a service, or simply to be updated on discounts or promotions .
But how to create effective DEM campaigns ? Here are all the steps to follow: Create a mailing list and segment your contacts Once the contacts have been acquired with the relative authorization to send communications for promotional purposes, it is important to carry out segmentation which allows them to be divided and grouped into specific groups based on common characteristics to put into practice targeted communication, aimed at creating a one-to-one relationship. -one. Schedule mailings You need to reach customers in the right way at the right time . You can't send campaigns every day if you don't have something specific to offer: it would be an unnecessary communications overhead and an incentive for emails to end up in spam. DEM campaigns are suitable for spot mailings, in the presence of occasions such as product launches, promotions, offers, events and so on. Create an object that works Those few words largely determine the message's open rate . It must therefore be captivating, but make it clear what is being talked about inside, so as to arouse curiosity. Furthermore, you must not use capital letters and do not use words such as "free", "free", "special offer" etc.